Craig Sherman was only four years old when he knew what his future would hold. He and his family were living in New Brunswick when he went fishing with his dad. “That experience made me realize I wanted to work with fish,” said the Site Manager of Potts Bay.
Although Craig was born in Calgary, Alberta, “I was raised all over Canada,” he explained. After high school in Ontario, Craig enrolled in the three-year Fish and Wildlife Technologist diploma program in Sault St. Marie. Craig made the move to BC in 1986 and began his aquaculture career on the Sunshine Coast, just north of Vancouver.
“The aquaculture industry was on fire then,” he said. Craig’s first industry job was at Aquarius Seafarms. He also worked for the former BC Packers, and other companies, eventually settling on Saltspring Island from 1993 to 2005 for Marine Harvest. “We did a lot of community outreach and changed a lot of minds on the island about salmon farming.”
In the summer of 2004, Craig worked on the north coast, in Klemtu, as the first manager of Goat Cove. He was also instrumental in the start up of Kid Bay. The following year, Craig made the move to the Campbell River region, managing Young Pass and Brougham. In the last couple of months, he’s started at Potts Bay, which he’s really enjoying.
“Most of all I enjoy helping people learn and develop and move onto management positions.”
Craig and his wife Diane have two adult children, both girls. Not surprisingly, Craig loves fly fishing in his leisure time, and has been tying his own flies for more than 35 years.