Leading the Blue Revolution (part 6): the very best way we can

January 3, 2014

By Dave Pashley, Processing Director

“Leading the Blue Revolution” means many things to me, but above all it means that we all have safe meaningful jobs, enjoy a comfortable standard of living, and maintain a sense of accomplishment. Specific to harvesting and processing, we are “Leading the Industry”, we: produce healthy meals, have the most hygienic plants/boats, the best equipment, and we are the team to beat! That’s what gets me up in the morning, that’s what I live for, that’s “Leading the Blue Revolution”.

“Leading the Blue Revolution” means we are passionate about what we do, and we are proud to work for Marine Harvest…and we show it.Island Joy

We always embrace change, we are always first movers, we come up with great ideas and new ways to do things, we embrace change no matter how hard that is.

We trust each other, we keep our promises, we act with integrity, we do what we say, and we’re transparent.

We share our knowledge, we do our best all the time, and with that we empower others.

A number of years ago I worked in the wild-caught salmon industry for a large company in northern B.C. The company was considered a leader in the industry, but it was obvious something different was needed: fishing the oceans like we were doing was not sustainable. The old way of treating employees wasn’t working, the pride in what we did wasn’t there anymore, the seasons were getting shorter, and moral was gone….something needed to change.

Along came my opportunity: aquaculture, farming the oceans, sustainability. It was an opportunity to be involved in a new industry and to be on the leading edge. We were – whether we knew it or not – starting the “Revolution”.

“Leading the Blue Revolution”  to me is walking the walk, living the vision every day, being transparent, honest, and ethical, being progressive, treating people fairly and with dignity and respect, and always being a leader. We look for the best in whatever we do, and at the same time:

  • have some fun and celebrate our successes
  • be “First Movers”, develop new solutions, solve problems
  • listen to our employees, our peers, our community…be leaders
  • show pride in our company, our vision and our values

But most of all we must work together to do it “The Very Best Way We Can.”


To read past articles about the Blue Revolution visit:

Part 1: A personal view. By Vincent Erenst:

Part 2: Adapt. Innovate. Overcome. By James Gaskill:

Part 3: Improving public awareness about Marine Harvest salmon. By Clare Backman:

Part 4: How to Lead a Revolution. By Dean Dobrinsky:

Part 5: On the Cutting Edge. By Dr. Diane Morrison:

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